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Smartbox – Trade Marketing Manager

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The position

The Trade Marketing Manager has a key position in the Danish and Swedish business and will also be a part of the Danish Management Team. The TM role is the link between the local sales organizations in DK and SE and the HQ marketing functions in Dublin and Paris. The role is very operational and hands-on.

The overall objective is to develop and implement an instore strategy that supports the overall business objectives and strategy. The business is very much data driven and “Big Data” and “Data Driven Decision Management” is key and starting point is the Trade Marketing function. 

Primary responsibilities 

  • Merchandising strategy (permanent and temporary visibility in-store) according to customer segmentation and analysis.
  • Campaign planning and execution: In-store solutions, display configurations, tailor made solutions
  • Cooperation with HQ functions: Product Development and Brand Activation teams 
  • Category management, assortment analysis, planogram optimization
  • Implementation of HQ activations
  • Agency briefing, sales promoters, customer events
  • Build best-practice cases and trade stories
  • Presenting at various meetings. From sales meetings to senior management meetings
  • Stock management of displays and marketing material — budget responsible
  • Responsible for marketing budget, forecast and follow up
  • Supporting Country Manager with ad‐hoc analyses, external and internal presentations
  • Direct reports: 1 Marketing Coordinator and ad hoc student workers
  • Travel: 10 days/year

Your background

  • A clearly proven result driven background
  • Ideally the candidate has minimum 3-5 years of experience from similar position within the FMCG
  • B.Sc. (HD) or M.Sc. in Business Administration
  • Fluent in Danish and English – both verbal and written

You are both analytical and strategic thinking and a very strong communicator. You are being motivated by winning the small battles and seeing that best practice well-presented can be motivating to colleagues and trade partners and generate good sales. Then your next career move is Trade Marketing Manager at Smartbox.

Your opportunities

You will be part of a small team with good colleagues and a fantastic team spirit and an informal tone of voice. Our office is located in beautiful Frederiksberg Allé with easy access to the new metro.


GML-HR is handling this recruitment on behalf of Smartbox. You are welcome to contact Senior Consultant at GML-HR Helle Lorentzen at +45 2685 8997 to inquire about the position and obtain further information. All inquiries are treated confidentially. If this position should be of interest to you, please apply by clicking the “Apply” button. Do not hesitate to apply as the applications will be reviewed continuously.  We look forward to receiving your application and CV as soon as possible

About the company

Smartbox is the biggest player in Europe on experience gifts. With sales in over 18.000 point of sales across all of Europe and offices in 12 major markets with HQ in Dublin and Paris and sales exceeding 481m€, Smartbox is holding a strong No. 1 position in a volatile and competitive landscape. This is possible because they have been in market in almost 15 years and have always carefully chosen and picked the best people for their organizations. The value of the right people is a key for the success. 
The uniqueness in selling experience’s vs physical products is critical and the basic idea in everything Smartbox do. More than 180.000 experiences are offered to the consumers. Smartbox has around 6.5m customers every year and cooperates with more than 40.000 partners around Europe. The business is solid and profitable. 

Søg stillingen

02 / 2020