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oneA A/S – Branding & PR Specialist


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ABOUT ONE A 
 
ONE A was born in 2008, through a desire to fill a gap in the industry for smart-home technology made from the finest materials.  
Since the inception, we have expanded into a global player with sales in 40 countries, while becoming the preferred solution for many award-winning architects, designers and engineers. We purchase our products for high end residential, high end retail and for 5*+ hotels and restaurants.  
 
We have built our brand around the principle of marrying lighting and smart technology together with artisan crafts and aesthetics design – creating an architectural system that brings functionality and harmony into any living environment – without compromising on quality.   
 
We are devoted to creating visual harmony by designing sleek and simple products – keeping visibility to an absolute minimum.   
All our products are 100% designed and produced in Denmark. We represent the essence of the “Made in Denmark” heritage while working to propel it further into the future of modern architecture & design.   
 
Located in the nature rich village of Sønder Stenderup, south of Kolding, the ONE A headquarters completely embodies the ideals of the brand – a perfect blend of design and smart technology.  
 
 
 
GOALS  
 
  • Build and strengthen brand awareness across key markets, through pro-active communication efforts across media and stakeholder touch-points  
  • Translate the company’s vision and market situation into an effective brand communications strategy and message platform 
  • Build an impactful media implementation strategy e.g. select appropriate media, communication channels, assets and activities  
 
CORE RESPONSIBILITIES AND KEY TASKS  
 
 
Responsible for the continuous development and implementation of brand strategy 
 
  • Insure a consistent implementation of brand communication strategy, evaluate results and monitor feedback, keep track of developments and adjust the brand’s communications plan accordingly 
  • Articulate and maintain a clear, consistent and aligned strategy/visual identity across all channels, activities and assets — corresponding with the brand and product visions  
 
Growing brand awareness and market share through strategic product PR campaigns 
 
  • Pitching to media and drafting/editing media relations materials  
  • Building and managing relationships and opportunities with PR agencies  
  • Handle requests for assets, interviews and previews 
 
Implement brand communication activities and schedule the production and release of related assets 
 
  • Provide creative briefings and evaluate brand communication assets produced by internal and external parties  
  • Writing and/or proofreading texts (e.g. direct mailings, ad copy, interviews, scripts  and website/social media channel content) 
 
Establish a strong digital presence through relevant and engaging content and media planning   
 
  • Respond to questions by followers and community members and engage in dialogues when appropriate  
  • Monitor social media activity related to the products to spot opportunities and gather feedback  
 
 
 
PROFESSIONAL COMPETENCIES, KNOWLEDGE AND EXPERIENCE  
 
  • Proven track record working with PR and branding in a consumer lifestyle brand or from a PR agency supporting lifestyle brands  
  • Great storyteller who understands how to resonate with a discerning audience  
  • A strong PR network and experienced in producing PR kits  
  • Experienced in managing fully integrated campaigns including digital elements and a strong executor with an ability to deliver great results without unlimited budgets 
  • Experienced in working with social media 
  • Experienced in the use of Adobe programs 
  • Speak and write English effortlessly  
 
PERSONAL COMPETENCIES & BEHAVIOR  
 
  • Great storyteller  
  • Passion for design, craft and lifestyle brands  
  • Strong self-motivation, initiative and drive  
  • Self-confident and self-assured  
  • Global mindset  
  • Pragmatic and change oriented  
  • Clear in communication and advise  
  • Good networker and relations builder  
  • Good business insight 
 
JOIN ONE A 
 
If you would like to know more about the position, please contact Partner at GML-HR Lars Halsboe, who is handling this recruitment on behalf of oneA, on +45 24 25 88 08.  
 
 

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12 / 2018
oneA A/S