Beiersdorf – Ambitious Brand & POS Manager
International career aspirations within FMCG? This is your chance!
With a clear ambition to strengthen the NIVEA brand, you will be responsible for delivering targeted brand growth in line with the Nordic brand, portfolio and NPD strategy. Reporting to the Senior Brand & POS Manager, you will be the overall responsible for the NIVEA brand in the Danish market, covering the NIVEA, NIVEA MEN and NIVEA SUN portfolio.
Being the expert on local consumer insights, you transform the Nordic brand, portfolio and NPD strategy into winning strategies in the Danish market. You will develop and execute the local brand plans covering media strategy, digital media, and PR, and develop strong collaboration with Shopper Activation to drive full 360 campaigns to instore as well. Furthermore you will be responsible for successful NPD launches with a clear 360 plan by creating and executing local plans for brand activation. You will be fully responsible for the ATL budget and brand plans.
Your responsibility and tasks will include:
- Driving and developing the brand strategy in the local market
Driving the deployment of the local portfolio and brand strategy, media and pricing
Recommending and deploying local best practice brand activation on various dimensions.
Conducting brand reviews to ensure performance is in line with targets
Conducting post-evaluation of activities to review promotional effectiveness
Engaging Sales and customers on all novelties in the brand
Defining the key communication framework including SoMe
Providing input to local pricing benchmarks , ensuring brand profitability
Defining locally needed re-pack/co-pack format
Creating the RTS Brand Story Presentation to share with Sales/KAM
You hold a relevant theoretical education at master level, and you have gained a few years of experience from a similar position or as junior brand manager within FMCG. Based on a solid understanding of consumer needs & behaviour, you are now ready to pursue your career in a global company with strong brands and products.
We need a person, who is ambitious and persistent. An individual, who has a huge drive and the creativity, that will take the brands to the next level. A team player, who values working with others, knowing that a winning team is a team, who manages to balance courage with care and trust. In return you will be given a crucial role with a lot of responsibility!
You also hold the following personal qualifications:
- Positive mind set, high drive and thrives on challenges
Independent and able to make decisions
Resultoriented self-starter with a passion to achieve ambitious targets
Dynamic team player with and outgoing mindset
Creative/Entrepreneurial character with strong executional abilities
Persuasive communicator, structured and organized
Ability to prioritize
You are fluent in English – both oral and writing, and furthermore you are considered an MS Office expert, especially within Excel and Powerpoint. The position requires some travelling, primarily to Gothenburg.
Beiersdorf, being a true global company, offers a challenging position and future career in an international environment. This is a great opportunity for professional and personal development. You will be part of a passionated and competent Nordic Marketing/Sales/Retail group, who shows a great team spirit.
You are welcome to contact partner Lars Gaarde at 21210094 to inquire about the position and obtain further information. All inquiries are treated confidentially. If this position should be of interest to you, please apply by clicking the ”Apply” button. Do not hesitate to apply, as the applications will be reviewed continuously.
About the company
Beiersdorf A/S is based in Copenhagen, and employs approximately 15 commercially driven employees. Beiersdorf A/S is part of the Nordic region and is one of more than 150 international subsidiaries of Beiersdorf AG, which is based in Hamburg, Germany. The company’s global footprint and success is based on its R&D expertise, innovative product portfolio and strong brands. Beiersdorf’s NIVEA is the world’s leading brand within skin care. The other successfull brands in the company’s international brand portfolio are Eucerin, La Prairie, Labello, 8×4, and Hansaplast.