Hospitality, Travel & Leisure

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An experience-driven industry where leadership makes the difference

The hospitality industry, including hotels, restaurants, travel, the “experience economy”, and leisure, is characterised by high emotional expectations and intense competition. The guest experience, loyalty, and recommendations are crucial to the success of the business, and the quality of the employee-guest interaction is often the key differentiator. In this situation, strong leadership and engaged teams are essential to creating extraordinary experiences and lasting relationships.

At the same time, the industry is characterised by significant change. Changing travel patterns, increased digitalisation, new distribution channels, sustainability requirements, and a shortage of skilled labour place high demands on both organisation and management. Companies need to balance conceptualisation and operations, efficiency, and service excellence – often in complex, multinational structures.

Focus on the guest experience – from strategy to frontline

Success is increasingly about the ability to create consistent and authentic guest experiences across all touchpoints. This calls for leaders who are as strong in the boardroom as they are in their dialogue with the frontline – and who understand how to connect brand, culture, and execution.

Customer focus, an understanding of behaviour and motivation, and the ability to engage employees are key leadership skills. The leaders of the future must also be able to work data-driven, utilise digital platforms, and act quickly in a market characterised by fluctuating demand and high expectations for flexibility.

Requirements for leaders and key profiles in the Hospitality sector

The evolution of the industry places new demands on both managers and specialists. As well as solid industry experience, there is a growing need for:

  • strong commercial understanding and the ability to optimise the guest experience across touchpoints
  • the ability to build and lead service and performance cultures
  • an international outlook and organisational maturity
  • a focus on talent development, retention, and succession
 

The most successful organisations work hard to build their own talent pipelines and ensure management continuity – especially in an industry where competition for talent is intense.

Our knowledge – your strength

At GML, we have solid experience of recruitment within hospitality, travel, and leisure – from C-level posts to managers and specialists within operations, commercial functions, concept development, marketing, finance, and HR.

We often look outside the obvious field of candidates and bring in fresh perspectives, giving our customers access to strong and diverse leadership profiles with the potential to drive both results and culture.

We help hospitality organisations to attract and develop the leaders who can create memorable experiences and sustainable business success in a constantly evolving industry.

Meet our Hospitality, Travel & Leisure team

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Martin Salling
Senior Consultant
Lars 2025
Lars Gaarde
Managing Partner
Janne 2025 web
Janne Nissen
Senior Consultant